M'Gosh Design. brands by design
  • bottled water
  • bottled water
  • bottled water
  • bottled water
  • bottled water
  • bottled water truck
  • bottled water truck
  • bottled water truck

Poland Spring

[Cornerstone Strategic Branding]

[chosen ideas checkmarked]

slides 1—5

Go Size

The goal was to design a dynamic callout for the new smaller sized bottles' multi-pack shrink-wrap to convey the benefit of "on-the-go" convenience.

slides 6—8

Direct

Ideas for a three-panel truck decal for Nestle Waters' brands. Shown are Poland Spring concepts that were applied further to Arrowhead, Deer Park and Nestle Pure Life bottled water brands.